Cavaliers Care is a worldwide volunteerism initiative based on one of the core principles of a Jeffersonian society—citizenship. This tie that binds together Virginia alumni, families, and friends serves as the foundation of this program. Cavaliers Care is local, national, and international in scope simultaneously; while people in each community focus on projects close to home, the energy of alumni, family, and friends making a difference across the globe elevates this program to a higher level.
Working within a firmly established brand can be difficult. There are often specific parameters that must be observed, and there are often limitations on deviation. This particular logo maintains the UVA brand while quite literally putting some heart into an institutional mark. Using the italic variation of the University’s official typeface also helped soften the presentation and better match the nature of the program.