Hoe Down and Hog RoastLogo
Well Foundation Goshen (formerly Goshen Health and Wellness Foundation) is a local organization that raises funds to create a healthier community by focusing on keeping people well. To date, the Foundation has committed more than $6 million for Goshen’s greater good.
One of their major yearly initiatives is the Annual Hog Roast & Hoedown, benefiting the Bradford Family 4-H Health Care Scholars Program — established by the Goshen Health & Wellness Foundation in partnership with the Ed Bradford family. The program assists Elkhart County 4-H club alumni with education expenses toward any number of medical career degrees.
As part of a larger rebranding process, I was asked to come up with a new logo for the Hoe Down and Hog Roast. The parameters for the identity was fairly open, though a more modern take was requested.
Rafael was a joy to work with! The staff and I were very pleased with the process and results.