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'Hoos in The House

As any college football fan knows, getting a bowl invitation is a big deal.  What most people may not realize is the frenetic pace that ensues once the selections are made.  A giant marketing and organizational push needs to be made in a mystery city, in a span of about three weeks.  The collective effort to have a successful outing (apart from the game itself) are monumental.

In 2011, UVA was invited to take on the Auburn Tigers in the Chick-fil-A bowl in Atlanta. There were several events surrounding the game, and several communication pieces sent out leading up the the big game.

I was personally put in charge of many of the Office of Engagement marketing pieces, which included a campaign called ‘Hoos in the House.

'Hoos in the House Poster



  • Hey there people This is me on a Thursday afternoon
  • Lots of blame lots of finger pointing lots of complacency
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  • Another Ubuntu lettered globe concept tattoo tattoodesign handlettered handlettering lettering
  • Love Give Serve love give serve tattoo tattoodesign handletteredhandlettering letteringletters
  • A poem by rupikaur handletteredhandlettering lettering letters calligraphy design graphicdesign
  • Sunday morning reflections Some things are just so simple but
  • So fun playing with the different pens on the ipadpro
  • Another circle tattoo design for a friend handletteringletteringdesigndesigneripadpro create tattoo
  • Shout out to matthewkrabill and tonikrabill for the sweet tshirt
  • Not what I packed but what I am thinking about
  • Back at it monday handlettered handlettering letteringletters calligraphymondaymotivation hustle
  • goodmorning lettering handlettering ipadpro artoftheday sunshine morning design graphicdesign
  • Create beauty      handletteringletteringdesigndesignerink pen create
  • 1 week til Easter palmsunday hosanna handlettering lettering design designer
  • Warming up lettering handlettering design designer minimalism minimal handlettered letters


Door Hangar

Along with the poster, I produced a door hanger that was the take-away for the week-end participants.

Mock Up

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