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'Hoos in The House

Poster
As any college football fan knows, getting a bowl invitation is a big deal.  What most people may not realize is the frenetic pace that ensues once the selections are made.  A giant marketing and organizational push needs to be made in a mystery city, in a span of about three weeks.  The collective effort to have a successful outing (apart from the game itself) are monumental.

In 2011, UVA was invited to take on the Auburn Tigers in the Chick-fil-A bowl in Atlanta. There were several events surrounding the game, and several communication pieces sent out leading up the the big game.

I was personally put in charge of many of the Office of Engagement marketing pieces, which included a campaign called ‘Hoos in the House.

'Hoos in the House Poster

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Door Hangar

Along with the poster, I produced a door hanger that was the take-away for the week-end participants.

Mock Up

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