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'Hoos in The House

As any college football fan knows, getting a bowl invitation is a big deal.  What most people may not realize is the frenetic pace that ensues once the selections are made.  A giant marketing and organizational push needs to be made in a mystery city, in a span of about three weeks.  The collective effort to have a successful outing (apart from the game itself) are monumental.

In 2011, UVA was invited to take on the Auburn Tigers in the Chick-fil-A bowl in Atlanta. There were several events surrounding the game, and several communication pieces sent out leading up the the big game.

I was personally put in charge of many of the Office of Engagement marketing pieces, which included a campaign called ‘Hoos in the House.

'Hoos in the House Poster



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  • So winter is here
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  • We are all miracles youareenough handlettered handlettering lettering design designer
  • rewind to a local getoutthevote campaign I worked on Go
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  • I see a lot of posts with people glorifying the
  • Shout out to msprinted for the new pencil Had to
  • Thanks again to davidkendallart thelinkgc and goshencollege for having me
  • Finally got some new business cards Got enough for probably
  • Thanks thelinkgc and goshencollege for having me It was great
  • Working on a goshen tshirt design Red or black? Maybe
  • Thirdposter Taking the illustration a bit further design designer graphicdesign


Door Hangar

Along with the poster, I produced a door hanger that was the take-away for the week-end participants.

Mock Up

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