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Willow Oak Services

Willow Oak Business Card
Willow Oak Services provides counseling and coaching services aiming to nurture resilience and strength for the challenges of life. The name is derived from the Willow Oak, which is flexible and bends with the winds, and simultaneously tall, strong and sturdy in the face of harsh weather.

Like all my logo projects, I began with some research and a sketchbook. Sometimes working with such an overt visual is quite challenging as it can be difficult to get the creative juices going on. So I started with the obvious, a tree, and a leaf and began pushing those out. The idea of a “reaching tree” was well received but because the leaves were much more distinct, we ended up going that direction. A few typographic approaches were made, but in the end we decided on a hand/leaf combo paired with a flowing script as the primary typeface.

Willow Oak Sketches



  • Cause sometimes you randomly feel like drawing characters from your
  • Happy Thanksgiving! thanksgiving turkey turkeyday fall autumn thanks handlettered handlettering
  • So winter is here
  • rip stanlee  a true legend excelsior
  • We are all miracles youareenough handlettered handlettering lettering design designer
  • rewind to a local getoutthevote campaign I worked on Go
  • What purple America should look like justice injustice politics socialcommentary
  • Migrant Journey Commissioned work hope hopes dreams immigration migrant journey
  • Believe believe doubt belief handlettered handlettering lettering design designer graphicdesign
  • I see a lot of posts with people glorifying the
  • Shout out to msprinted for the new pencil Had to
  • Thanks again to davidkendallart thelinkgc and goshencollege for having me
  • Finally got some new business cards Got enough for probably
  • Thanks thelinkgc and goshencollege for having me It was great
  • Working on a goshen tshirt design Red or black? Maybe
  • Thirdposter Taking the illustration a bit further design designer graphicdesign


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